a rebranding project for
the Lake Tahoe Burger
Growing up my family would annually travel to Lake Tahoe for a family reunion at my Grandparent's cabin. We would ski, wakeboard, swim, fish, etc. However, I lived for just going to Char-Pit and enjoying one of their char-broiled burgers with a refreshing chocolate malt. Luckily, they were in desperate need for a rebrand.