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CHAR-PIT

a rebranding project for
the Lake Tahoe Burger
Joint, Char-Pit

Char-Pit

Personal Project

Growing up my family would annually travel to Lake Tahoe for a family reunion at my Grandparent's cabin. We would ski, wakeboard, swim, fish, etc. However, I lived for just going to Char-Pit and enjoying one of their char-broiled burgers with a refreshing chocolate malt. Luckily, they were in desperate need for a rebrand.

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